Connecting with customers through an effective IMC strategy

So what exactly is IMC? And how does IMC propel businesses to become successful? IMC stands for Integrated Marketing Communications and it is a strategy that combines various marketing methods that contributes to a common goal, delivering the right message to your target audience regardless of how they interact with your brand. While it isContinue reading “Connecting with customers through an effective IMC strategy”

What exactly is The Internet of Things (IoT) and how does it affect our daily life?

With the modernization of the world, the Internet has been known to revolutionize the world we live in today. Moreover, the Internet has also revolutionized how objects and devices are being utilized today. This revolutionization is also known as Internet of Things!So what exactly is Internet of Things and how does it affects us?We willContinue reading “What exactly is The Internet of Things (IoT) and how does it affect our daily life?”

Why leveraging on viral marketing is important for you

What is Viral marketing? Viral marketing derived from a word called virus, and what a virus’s main capability is to spread. When something goes viral, it means that it is visible on the social media feed of majority of the users which the awareness of these people have already been heightened. This is actually aContinue reading “Why leveraging on viral marketing is important for you”

The uprising of Mobile Marketing

In the modern years, a large population of people access the internet via their smartphones aka mobile devices rather than from laptops or desktops. Technology advancements has enabled users to get connected with the world across the Internet from anywhere and at any time. Hence, Mobile Marketing has emerged due to increased number of mobile and internet users whichContinue reading “The uprising of Mobile Marketing”

Modern Digital Marketing Strategies that businesses are leveraging to grow

Two of the common Digital Marketing Strategies that businesses are leveraging in the modern days are Search Engine Optimization (SEO), Paid Search Marketing & Pay-Per-Click (PPC) which will be covered in this blog today. What is Search Engine Optimization (SEO)? In the modern business world, this word has consistently been trending for many years where manyContinue reading “Modern Digital Marketing Strategies that businesses are leveraging to grow”

The evolution of Web 2.0 and the rise of social media marketing

How did Web 2.0 evolved from Web 1.0 over the years? Let’s start with a history of how Web 1.0 was discovered in the world. With technology advancement in the modern era, our lives have been greatly globalized with Web 2.0 and even Web 3.0 as information can be accessed and shared by anybody globallyContinue reading “The evolution of Web 2.0 and the rise of social media marketing”

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