Connecting with customers through an effective IMC strategy

Integrated Marketing Communications

So what exactly is IMC? And how does IMC propel businesses to become successful? IMC stands for Integrated Marketing Communications and it is a strategy that combines various marketing methods that contributes to a common goal, delivering the right message to your target audience regardless of how they interact with your brand. While it is difficult to execute an IMC strategy well, a successful IMC strategy looks at the strengths of each marketing methods that are utilized and the content that is being created are tailored accordingly to the methods being used. Some of these marketing methods include advertising, social media, direct marketing, digital marketing, public relations and more.

So is IMC important?
Definitely! In modern society, IMC has been an important tool for many businesses to adopt as it can help to improve their businesses significantly. If a business is not fully utilizing on IMC, they risk on losing out to their competitors who are utilizing IMC effectively to gain brand awareness in the market.

Basic steps on crafting a successful and effective IMC strategy
Here are some of the steps that will ensure a successful IMC strategy that you can
gain an advantage from your competitors.

Step 1: Being clear on the intended target audience and WHY them
It is important to clearly identify your target audience by categorizing both their demographic and psychographic (attitudes, interests and behaviors), and this will help to develop effective messages that can reach out to them after identifying the best communication channels to do so.

Step 2: Identifying the right communication channels to convey the message
Before identifying the right communication channels, link back with the goals and objectives that you seek and then determine which channel suits best that are more frequently used by your target audience so as to increase the chances of the desired reach to them. It is also important to analyze the pros and cons of each channel as well.
Social media platforms are generally more suited to the young adults while Public Relations and Advertising will sit better with older adults.

Step 3: Ensuring a consistent and unique look
Visual identity is far more than just a brand logo and making this consistent is important. Ensuring a consistent and unique look on your brand will create a unique brand identity that your target audience can relate to and distinguish from easily.
For example, using the same shade of colors for your marketing campaigns.

Step 4: Evaluate and keeping track of your campaign
Implementing the proper data analytics in place will help to give you a better understanding on how effective your IMC strategy is in reaching out to your desired target audience.
Gathering feedback while also evaluating how your IMC campaign is faring will also help you to do the necessary adaptation and improvisations along the way so as to be able to further reach out to your desired target audience.
Adding on, the feedback will also help in creating a better IMC campaign as well in the future which can suit your future target audience more effectively.

Killing two birds with one stone isn’t it?

An IMC strategy needs to be clearly defined while having a strong, consistent message that can resonate well with their target audience is also important as well as it helps to create that competitive advantage businesses can use to stay one step ahead of their competitors. This will make them more efficient and effective in communicating with the right target audience. By doing so, it will definitely help them to establish a strong brand image in the customers’ mind.

Feel free to leave a comment below and tell me what you think about IMC!

What exactly is The Internet of Things (IoT) and how does it affect our daily life?

With the modernization of the world, the Internet has been known to revolutionize the world we live in today. Moreover, the Internet has also revolutionized how objects and devices are being utilized today. This revolutionization is also known as Internet of Things!
So what exactly is Internet of Things and how does it affects us?
We will cover more about it in this blog below!

Understanding Internet of Things (IoT)

Internet of Things (IoT) is a massive network of objects and devices that are connected through a network and they gather and exchange data via tools such as sensors in an environment that they are being operated in.
For example, smart home appliance devices such as smart light switch that we can control with our smartphones regardless of our location!
Another example, is the FitBit watch which can monitor our health status!

Wow! Convenient isn’t it? Imagine the limitless number of potential things that we can utilize IoT to do!

Usage of IoT in the healthcare industry

The image above depicts an example of what IoT can do in the healthcare industry. It really brings a lot of convenience to our healthcare personnel!
Do you see the capabilities of IoT which can provide a wide range of healthcare services as well?
Definitely I do, and I am also looking forward to what other healthcare services can IoT provide as well in the future!
Exciting isn’t it?

Security concerns?

Every single thing has its pros and cons. Sad truth is, the downside for IoT is that it is vulnerable to cyber attacks. Not a single IoT system will ever be 100% secure which is why building a system which can be robust enough to endure a security breach/attack is important in order not to disrupt the flow of the IoT system. It is common to hear cyber news of data leak to hackers due to their hacking. This in other words, disrupt our daily living. Therefore, ensuring the security credibility of the appliance is important and businesses must find ways to offer uninterrupted operation and functionality of their product, even if a part of the network is under attack from hackers.


IoT can bring us convenience in many aspects of life which ultimately helps to ease our life and solve our problems! Businesses can definitely venture into IoT opportunities that can cater to their customers.
Technology will continue to further advance and develop itself in the future and soon IoT will be fully integrated into our society and we will continue to live with it.
Have you already integrated some aspects of your life with IoT yet?

Looking forward to hearing your insights and feel free to leave me a comment below!

Why leveraging on viral marketing is important for you

What is Viral marketing?

Viral marketing derived from a word called virus, and what a virus’s main capability is to spread. When something goes viral, it means that it is visible on the social media feed of majority of the users which the awareness of these people have already been heightened. This is actually a strategy that leverage on social media massively to promote awareness of content that usually strikes a resonance in people is commonly spread widely via word of mouth which they are motivated to share.
Not only viral marketing can also offer spectacular exposure for news & information, it can also spread a brand’s name quickly by fully utilizing the internet which does not cost much at all in terms of finances budgeting.

Case Study (ALS Ice Bucket Challenge)

Supporters simultaneously doing the ALS Ice Bucket Challenge together

A successful viral marketing campaign that took the world by storm was the ALS Ice Bucket Challenge campaign. Started out in 2014, the purpose behind it was to raise awareness for a disease known as with Amyotrophic Lateral Sclerosis (ALS) disease and just within two months, the campaign was so successful and it has raised over $100 Million in funding for research to combat the disease. This campaign has also involved globally known celebrities such as singer, Taylor Swift and Facebook founder, Mark Zuckerberg who have also participated in this challenge as well.

See how powerful viral marketing is?
So why do people and businesses continue to leverage on viral marketing to build awareness on a local & international scale?

Viral marketing enables personnel & businesses to promote their brand or content easily to their target audience with a low cost that excludes advertising costs as advertising is usually done by the target audience who shares it around with other people to raise awareness.

Increased credibility and building of brand image
When a brand goes viral, generally more people will be discussing about the brand which instantly helps to boost brand recognition and increase the credibility if it’s good. Thus, developing the trust factor that people have towards that particular brand and it will motivate more people to discuss and talk about it with even more people.

Exponential growth and reach

When one person spreads the word about a particular brand or content to another person, it can spread to two personnel and from there, the number of personnel spreading the particular brand or content multiplies and the reach can be compounded and grow exponentially at an alarming rate. This is also known as the marketing multiplier effect and this effect further speeds up the reach to even more people and thus capturing the attention of these people as well.

Is there a downside of viral marketing? Definitely!
Businesses have to pay extra attention and caution when creating content that leverages on viral marketing to avoid receiving backlash and negative feedback from the public. Hence, more time should be spent on research and consideration so as to avoid these negativities from the public. The Dolce & Gabbana is a clear example of being at the wrong end of viral marketing as it’s brand recognition and credibility has certainly diminished.

In conclusion, coming up with a creative marketing campaign that can arouse curiosity and motivate a person to share it with even more people is considered successful as it can help to build brand awareness at a high growth rate. This results in a widespread to even more people which works similarly like a virus.
Let me know how you feel about viral marketing in the comments below!
Looking forward to exchanging ideas and comments!

The uprising of Mobile Marketing

In the modern years, a large population of people access the internet via their smartphones aka mobile devices rather than from laptops or desktops. Technology advancements has enabled users to get connected with the world across the Internet from anywhere and at any time. Hence, Mobile Marketing has emerged due to increased number of mobile and internet users which has become a norm for a typical day-to-day life.

Singtel’s SMS Marketing

But how effective is Mobile Marketing? In this blog, some of the key topics related to Mobile Marketing will be conveyed below:

Types of Mobile Marketing
Advantages of Mobile Marketing
Comparison with Traditional Marketing

Types of Mobile Marketing

1) SMS Marketing: The most common form of Mobile Marketing which marketers
leverage on to broaden out their reach to customers with personalized messages and promotions.

2) Mobile Application Marketing:  The process of engaging app users throughout
their entire experience with an app using effective marketing campaigns to
attract new & existing customers

3) Location Based Mobile Marketing:  The process of using a smartphone’s
location to alert the device’s owner about a deal from a business nearby which
location-based alerts are dispatched to smartphones through SMS text messages or specific apps that has this feature

Advantages of Mobile Marketing
1) Cost Effective: Strategies such as SMS Marketing are cost effective and also
inexpensive which makes this strategy a go to when a business has a tighter
finance budget to work with

2) Instant Results: As smartphones are mobile, most people have them right beside them at almost any instances in a day, when a notification popup onto their smartphones, they can check on it almost immediately

3) Convenience Usage: Modern day shopping has integrated the usage of a
smartphone to facilitate the purchase process from identifying the need by
searching of information on the internet for a certain product to making the
purchase using mobile payment via the smartphone. The convenience has made
it possible for future customers to buy your products via the smartphone at any
location and time

4) Wider reach of audience: With majority owning a smartphone to use on a day-to-day basis, more people can be connected with the world through the Internet.
Which means audience of an international scale can be reached out to the
globally to market your product to instead of just local audience in a specific

Group of mixed-race people looking at smartphones and tablets outdoors

Comparison with Traditional Marketing

Mobile MarketingTraditional Marketing
Reach to audiences locally and internationally via smartphones (Mobile App, SMS etc)Reach to audience locally via TV & Radio commercials, ad flyers, newspapers
Cheaper and cost-effective using digital platforms for Mobile Marketing (SMS, QR Codes)Can potentially be expensive if marketed on TV commercials & newspapers
Results can take lesser time to be seen at a faster rateResults can take some time to be seen at a slower rate

The importance of mobile marketing is critical nowadays for businesses to reach existing customers and potential customers and it should no longer be optional in modern day society given its importance that has been integrated in our daily life.
The rise of mobile marketing has indeed evolved from traditional marketing with the advancement of technology which is now easily accessible by anyone who owns a mobile device today.

What about yourself? Which type of mobile marketing strategy will you implement in your business and why? Looking forward to exchanging your ideas and knowledge with regards to mobile marketing!

Modern Digital Marketing Strategies that businesses are leveraging to grow

Two of the common Digital Marketing Strategies that businesses are leveraging in the modern days are Search Engine Optimization (SEO), Paid Search Marketing & Pay-Per-Click (PPC) which will be covered in this blog today.

What is Search Engine Optimization (SEO)?
In the modern business world, this word has consistently been trending for many years where many small scale to large scale businesses are investing lots of money on SEO to help them grow their businesses.

Flowchart of Search Engine Optimization (SEO)

Advantages of SEO

SEO works by improving the exposure for relevant keywords on search engine websites such as Google or Yahoo. With the increased exposure for the relevant search results, it will more likely to generate and attract potential prospects and consumers to your brand and website which can result in higher sales revenue.

How this process works is by improving the quality your website to increase its rankings and visibility for relevant searches on the search engine websites. The higher the ranking your webpages have in search results, the higher the chance of attracting potential and existing customers to your business.

With that being said, these are some of the tips that would definitely boost your rankings in the search engine.

Tip 1: Research & Identify Keywords
Researching on specific keywords and select those that is relevant to your website.
The selection process can be done with a self-reflection by asking yourself these few questions to help.

“Why am I selecting this keyword?”
“Why is this keyword important to my website?”
“Will my prospects be more enticed to click into my search result if I use this keyword?”

After that is being done, your research will be clearer and the next step will be including the identified keywords in the page title and the search descriptions to boost your search rankings.

Remember to always measure your SEO metrics to analyze the effectiveness of your SEO implementations and make the necessary changes according based on the data received. It will definitely help you to improve your search result rankings consistently.

Pay-Per-Click (PPC)

Paid Search Marketing generally use Pay-Per-Click (PPC) as one of the marketing strategies that businesses are using to grow their. How Paid Search Marketing works is advertisers have to pay to list advertisements throughout the internet search engines. After that, PPC is being utilized. Whenever, someone clicks on the paid advertisement, the advertiser will have to pay a fee for each click. One key difference between between SEO and PPC is the costs and finances involved that businesses has to set aside to fund.

Example of Paid Search Marketing

Some smaller scale businesses might not be able to afford to capitalize on this strategy yet due to the costs involved that might strain these businesses. However, the results PPC that can dish out can even better than SEO when more money is being paid when using PPC.
Paying 100 instances for PPC definitely increases the leads generation for your website/business and potentially has a higher chance of generating higher sales revenue.
This strategy can be easily capitalized by larger scale companies as they have the capital to set aside to finance this PPC digital marketing strategy.

Of course PPC does not guarantee 100% results that lead to sales and some companies might be bleeding on the finances but still do not get the results that they desire.
But more importantly, always remember to check on your metrics regularly to analyze and make the necessary changes immediately.

Thanks for spending some time to read my blog today and I hope it gives you a deeper understanding on these strategies.
Do let me know in the comments below on how you feel about this blogpost and also feel free to leave any feedback!

The evolution of Web 2.0 and the rise of social media marketing

How did Web 2.0 evolved from Web 1.0 over the years? Let’s start with a history of how Web 1.0 was discovered in the world. With technology advancement in the modern era, our lives have been greatly globalized with Web 2.0 and even Web 3.0 as information can be accessed and shared by anybody globally from tools such as blogs and websites. They are easily accessible with just a click onto the link. Web 1.0 used to be just a one way communication that provided users only with static read-only information. While Web 2.0 encourages and creates opportunities for individuals to participate and connect with each other to share content throughout the web. Currently in the modern era, we are in the stage of Web 3.0 where everything is more enhanced, smarter and mobile. Through Web 3.0, not only humans but now machines as well are equipped with the ability to read webs which helps with the integration and automation process of all sorts of applications on the web. 

Is Social media marketing crucial for the survivability and sustainability of businesses in this modern era?

Definitely! With the advancement of technology, our way of living has been modernized throughout the years. As more and more people are using the internet not only via the computer but also on their smartphones, it is increasingly becoming the new norm to be able to do every single tasks via the smartphone. From shopping online on e-commerce platforms to making payments digitally to connecting with one another through various social media platforms such as Facebook and LinkedIn, smartphones have now been already integrated to be part of our daily lives. The way people communicate, interact, and receive information has drastically changed when customers search for and purchase a product. More business are required to recognize the importance of social media marketing in the current era in order to stay relevant with the current and newer generations of people in Generation Z. (Born after 1995)

Social media marketing also helps to raises awareness for traditional businesses which exists in the Web 1.0 period or even earlier. As these businesses might only be more well-known by people known as Baby Boomers but can be unknown to people in categories of Generation Y and Generation Z.

What about traditional media marketing for businesses?

Of course not forgetting these traditional media marketing methods which helped some businesses in the past to successfully to grow and and become recognized globally eventually in this digital era. Some of these methods such as advertisements on billboards can equally be an effective marketing strategy to target certain consumer groups which are more susceptible to such traditional marketing strategies.
Therefore, in order for a business to stay relevant in the modern era and the future era to come, employing traditional marketing strategies and digital marketing strategies such as social media marketing will work effectively hand-in-hand in different target segments.

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